The Magazine Industry

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This is one area of the economy for whom I'm not crying. While I can't speak for every magazine, with the exception of Real Simple -- and maybe Rachel Ray's magazine --most of these magazines are not worth your hard-earned money. In fact many are downright harmful.


Newsstand Magazine Sales Continue To Drop
NEW YORK (AP) ―
Average single-copy circulation at leading U.S. consumer magazines for the first half of 2009, among magazines that reported totals to the Audit Bureau of Circulations:

1. Cosmopolitan - 1,616,908 (down 7.8 percent)

2. People - 1,319,350 (down 12.77 percent)

3. Woman's World - 1,175,550 (down 8.31 percent)

4. First - 1,066,167 (down 9.29 percent)

5. Us Weekly - 843,479 (down 2.98 percent)

6. In Touch Weekly - 745,123 (down 17.67 percent)

7. O, the Oprah Magazine - 693,054 (down 5.58 percent)

8. Family Circle - 673,286 (down 22.55 percent)

9. In Style - 625,589 (down 20.13 percent)

10. Star - 601,115 (down 14.29 percent)

11. National Enquirer - 591,269 (down 11.14 percent)

12. Glamour - 589,665 (down 14 percent)

13. Men's Health - 503,929 (down 9.87 percent)

14. People Stylewatch - 497,608 (down 2.85 percent)

15. Life & Style Weekly - 478,788 (down 7.82 percent)

16. Good Housekeeping - 468,661 (down 17.68 percent)

17. Woman's Day - 410,147 (down 22.38 percent)

18. Weight Watchers - 399,337 (down 10.37 percent)

19. OK! Weekly - 398,360 (down 20.41 percent)

20. All You - 394,363 (down 2.85 percent)

21. Real Simple - 393,578 (up 1.17 percent)

22. Every Day with Rachael Ray - 375,773 (down 8.38 percent)

23. Vogue - 374,750 (down 2.79 percent)

24. Maxim - 350,242 (down 17.91 percent)

25. Vanity Fair - 334,667 (down 11.11 percent)

1 Response to “The Magazine Industry”:

  1. shevrae says:

    Ah, the free market at work! The magazine section at the bookstore is ridiculous - how many different log cabin plan books do we really need (and published every month?) This is a good way to weed out products the public isn't interested in - at least until the government starts bailing them all out!